Did you know that any modification to Google’s algorithm or competing material has the potential to knock you off the top spot? This is why it is critical to regularly update your website’s SEO. There is no use in sitting back and relaxing because your site has finally risen to the top of search engine results pages (SERPs).
Most of our clients find that tweaking their SEO once a year is sufficient to maintain their websites ranked on pages 1-3 of Google Search results. It all relies on the state of your local market. Even if you have achieved the height of your career, you must remain adaptable.
What is On-Page SEO?
On-page SEO, also known as on-site SEO, is the practice of optimizing a page’s content, tags, and internal links to boost search visibility and traffic. In other words, it’s a method of optimizing your website so that search engines can better comprehend it. Keyword optimization, meta descriptions, title tags, alt text, and website structure are all examples of things you can do internally to improve your results.
Why Invest in On-Page SEO For My Website?
1. It helps your website rank higher locally
It is quite difficult to rank on the first page of the Search Engine Results Pages (SERP). According to research, the top three listings receive up to 75% of all click-throughs, thus it pays to be at the top.
Search engines try to provide users with the finest, most relevant material with each new algorithm update. Sites that do not adhere to recommended practices will swiftly lose their ranking.
It is critical that your website maintains high SEO, which includes detailed monitoring of your competition, the online marketplace, and buyer behaviour. This will place your company in front of potential consumers based on their search queries, enhancing exposure around search phrases and exposing them to your brand.
2. It increases the amount of traffic to your website
Search engines are the most effective referrals you can acquire. People do everything through search engines, and Google is by far the most popular, accounting for more than 90% of the search engine market share. Without investing in SEO, Google may not even know you exist, preventing potential consumers from finding you. Search engines will transport prospective clients directly to your site if you use the appropriate SEO strategies.
3. It increases websites click-through rates (CTR)
Google’s complicated algorithms aim to connect potential buyers and sellers, and strong SEO helps make that happen. It informs search engines about the nature of your material, allowing it to appear in front of the correct individuals who are seeking for businesses like yours.
Search engines ensure that you locate consumers who are relevant, local, and, most importantly, interested. You’ll have a lot higher probability of selling to someone who is already interested.
4. It increases your site speed and loading time
Site speed, also known as page speed, is one of the purest SEO variables since it enhances your rankings, user experience, and conversion rates. Page and site speed has become an important factor in how search engines rank your pages when it comes to SEO. This is because Google doesn’t want to give results that are sluggish to load and turn off users. With their results, they attempt to display the most relevant and appropriate websites. Also consider the conversion rate.
5. Improves the mobile-friendliness of your site
With 78% of people now owning a smartphone, mobile searches have increased significantly. Google has responded by offering more localized results, which is fantastic news for small businesses . This localization will enable them to compete with much larger players, as long as they have the proper SEO in place to be found.
6. It improves your Online advertising results
Although some digital marketing tactics provide a quick return, SEO for organic search establishes the groundwork for long-term rewards, even after the investment or campaign has concluded. SEO’s improved traffic, great user experience, and authoritative standing will help you grow your sales even after your PPC ad has vanished.
Need an SEO Update For Your Website?
At Identity Namebrands Inc. we recommend updating your SEO annually. If we have not updated your site’s SEO in the last 12 months, consider the following offer:
SEARCH ENGINE OPTIMIZATION PACKAGE $750!
*Includes content, keywords, site speed and loading checks, links, and image and video optimization. We also take care of updating your site’s call to actions and updating your online new patient forms if necessary.