Today, having an online presence of your business is not just an option, but considered a necessity. Almost every brand, and people working for these brands, have an online presence for numerous reasons. I am sure that you’ll agree when I say that we rely on search engines to help us find everything from restaurant recommendations to a healthcare provider detail. This means that regardless of what your business offers, your target audience is most likely searching for products or services like yours online.
Online search results help them connect directly with your business and engage with the latest products and services. For the younger generation, internet visibility is also an important factor to determine if the brand is real or not. So, having online visibility for every business is very vital today.
Online content, whether it’s on your website, a blog, or social media can be a powerful tool for your business. It can help spread the news about what your business does and connect you with customers who otherwise wouldn’t have known you existed. You can only reap the benefits, though, if people see your online content. So how can you boost its visibility?
If you want to attract these people to your website, you need search engine optimization.
What is SEO and Why Your Website Needs SEO?
Search engine optimization (SEO) is a strategy for improving your site’s rankings in search engine results. This also includes identifying the keywords and phrases your target audience uses when they search for similar products or services. After identifying the focus keywords, we need to work towards ranking well for those searches.
Today, SEO is an essential part of effective marketing strategies for all businesses. It is important for a good ranking and visibility but offers more real value than just that. But to fully illustrate its importance, let’s go over a few reasons to know why your site should be optimized.
Building branding is generally considered a traditional marketing strategy, while SEO falls into the online digital marketing strategy category. But, they are quite interlinked and with SEO, building a brand requires considering what value and services you provide, and what others say about your products & services.
You need to create content that’s in line with your client’s needs and interests. While developing the SEO strategy for your website, you need to keep the relationship between your clients and your services. Your online presence should reflect your branding and help you establish it with your target audience.
Earn More Traffic & Conversions
Essentially, the main goal of SEO is to improve your site’s rankings in the search engine result page. But the actual purpose of achieving high rankings is to attract more traffic to your website. And then, to convert that traffic into potential customers and leads.
For example, Over the course of one year, your brand-new website’s traffic can be increased from zero to 100,000 visitors with just SEO. If you want to bring more users to your site organically, SEO is the best way to accomplish this goal.
SEO is relatively cheaper than paid advertising campaigns. If you’re familiar with pay per click campaigns, you know that we only pay when a user clicks our ad and visits our site. This method of gaining traffic certainly gives an edge over traditional methods. But, every website visitor from the ad involves a cost — and the minute an advertiser pauses their campaign, they stop showing up.
But the sites that appear in the organic results of the search page, directly below those paid ads, aren’t paying a cent for those rankings. While those organic results likely invested a significant amount of time and money into creating the pages that are ranking in those spots, they appear on page one because the browser’s algorithm thinks they provide value to users.
As a result, they’re earning organic traffic without spending a cent.
Target Right Audience
Customers are smart and they like to do their research before making any decision. Local SEO can help your target audience to find your business when they search for similar information. It is a common practice now to use search engines to find information about all the products and services.
According to a research, 62% of consumers turn to search engines first when they want to learn more about a new business, product, or service — and 41% use them when they’re ready to buy.
If you want your website to be part of your target audience’s online research process, it needs to show up in search results for keywords related to your products or services. Having a strong online presence will not only help you reach your marketing goals but will also increase your brand awareness.
Boost Credibility & Authority
The Internet has drastically changed what the sales process used to look like for a lot of businesses. Today, we all have access to a wealth of helpful resources right in our palm. This helps us to learn about our options before we even speak to a sales representative.
And with SEO optimization, your business can also become a part of that research and learning process.
This works best if you combine your SEO efforts with content marketing. When you create informative, educational, and valuable content, you can build trust and credibility with potential customers early in their research phase.
Improve user experience
With every algorithm update, Google tries to provide the best possible results for the users. They focus on making sure that they’re showing users the relevant sites that not only provide good content, but also a great user experience. You can establish a strong foundation for an amazing website with a clean and effective user experience that is easy to discover in the search result.
This is the reason that technical factors like mobile-accessibility, usability, and site speed play a much bigger role in rankings than ever before. To continuously improve the user experience and optimize your site, you might need a bit more professional help. And when you consider the impact that user experience has on the leads/conversions, this can have a significant impact on your sales and revenue in the long run.
Easy to Measure
Finally, the biggest advantage of SEO is that you can measure virtually every aspect of your results as it’s easy to see the return you’re getting from your SEO investment.
You can use tools like Google Analytics to monitor your traffic, referral sources, conversions, and any other metric that matters to your business. With these analytical tools, you can evaluate what’s working for your office and what isn’t.
Search Engine Optimization is a complex, and often challenging, process. It takes a lot of time, planning, and patience to achieve the desired results. But, if you’re willing to invest the resources it takes to create and carry out a well-planned strategy, the ROI’s are entirely worth it.
If you are looking to boost your business’s SEO, we can help you. Our Search Engine Optimization services have helped customers increase their organic leads, monthly traffic, and revenue overall. Contact us to find out how we can help your business thrive.