Social Media

Social Media Strategy

Top Social Media Platforms For Dental Offices

An excellent social media strategy will help to drive more and better quality traffic to your dental practice’s website. As a business owner, you most likely realized that flyers and postcards don’t work as well as they used to anymore, but you’re having trouble navigating the details on how to make social media work for your dental practice.

Social Media affects how your website ranks on Google and other search engines. We recommend setting up specific social profiles, that when professionally completed, indexed and verified, will provide boost to the overall search engine optimization strategy for your business.

Social Media Strategy|Dental Websites| Identity Namebrands Toronto

Effects of Social Media

Two of the main reasons for a failed social media strategy are prioritizing the wrong social media platforms or trying to do too much. It’s an understandable mistake since staying on top of the news channels, trends, and current best practices is time-consuming and require internet savviness. Most of our clients have a to-do list that is longer than a line at the local coffee shop. So, “which social media platforms should your dental practice be on?”

Understanding dentistry is what we do best,
and our Social Media Marketing programs are designed around these 3 criteria:

Social Media Strategy|Which social media platform?| Identity Namebrands Toronto

Online Advertising Campaigns

Top Social Media Platfoms For Dental Offices

Pay Per Click & Pay-Per-Call

Drive traffic to your website and more new patient calls to your front desk by targetting mobile users within a 3km radius around your dental practice.

Targeted ads

Run dental promotions for a particular day, week or month. Our goal is to put your ad on page 1 around a 3km radius of your dental practice.

Call Tracking

Call Tracking allows us to record telephone conversations between your front desk and potential new patients using a dedicated number.

Effective Social Media Advertising Campaigns

You can’t just set up a Google My Business Listing or Facebook Business Page and wait for it to attract customers. It takes an active, and consistent, approach to work. Unlike traditional advertising, Internet advertising is increasingly more accessible for every business and enables you to quickly, easily, efficiently and affordably reach your target audience. That’s why it’s gaining more ground among dentists with an online presence.

As part of our Online Advertising Campaign services, our team of digital marketing experts will help you:

What’s the biggest benefit of advertising on the Internet?

When you invest in Internet advertising, you automatically become visible to thousands of local people who are looking for your dental office and didn’t even know you existed! Moreover, it is more affordable than traditional advertising and does translate into an increase in traffic towards your website, builds brand awareness and generates New Patient Calls.
Social Media Strategy|Which social media platform?| Identity Namebrands Toronto


What Is Social Media Management?

Social Media Strategy|Which social media platform?| Identity Namebrands Toronto
Social media management is the art of managing your online interactions and content across social media channels like Facebook, Google and Instagram. It goes beyond just posting updates to your dental practice’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.

Dedicated Account Managers

Our social media management services consist of a “real live account manager” who is accessible in real-time. We assign dedicated and experienced social media account managers to help you create content, publish comments, and monitor results across all relevant social media networks. The account manager also works closely with you to get educated on the appropriate brand, services, and promotional goals. We make our clients feel comfortable in a world they do not fully understand.

Our Experience Is Your Advantage!

For many dental offices, posting quality content consistently takes a lot of time and effort that they just don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective advertising campaigns. This is where Weblinks MDS comes in. We can help you supplement your digital marketing efforts by providing expert social media management services.

Our digital marketing professionals have the skills and knowledge needed to ensure that your social media efforts are a success. Here are just a few of the tasks that are involved with managing social media:

Online Reputation Management

Maintain your prestige and reputation

Review Management

We answer positive and negative reviews on your behalf.

Get More Online Reviews

Your Front Desk staff can easily draft up a list of the top 5 patients that came to see you today. Let our team do the rest. It’s that easy!


Collecting patient reviews on at least 2 or 3 social platforms makes sense.

Online Reviews Attract New Patients

People go online to read reviews because they are looking for reassurance they have chosen the right service provider. In the modern age, people are always looking for new and better. You can use online reviews strategically to enhance your reputation, stand out and attract new patients to your dental practice.

Your existing patient base is the best source of unbiased, realistic online patient reviews that prospective customers seek. After reading a review, people immediately go to your dental website to find out more, particularly service, quality/promotions and conveniences they may have missed.

The question is, how do we go about getting them to review you online? This is where our team excels. We employ a hands-on approach to help you collect your patient reviews on the top 3 social media profiles that matter to you. Usually a combination of Google, Facebook and something else.

Social Media Strategy|Online reviews| Identity Namebrands Toronto

Why Is Asking For Reviews Important?

Essentially, you’re telling customers “I trust you to speak your mind and say whatever you want about me”. Regardless of whether it’s good or bad.

An average of 5 reviews are necessary for people to believe that they can trust a business. Others need a few more reviews, but buyer confidence does not increase as the number of reviews rise.

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Our Industry Partners


DSG Dental Laboratory
EasyMarkit- Patient Communication Software
MC Design Build- Dental Office Design & Construction
Dentist Concierge- Dental Equipment Expert
Dear Doctor TV- Dental Educational Videos