Referral Marketing Program
How to establish an effective Referral Program
A great internal referral program will help you attract quality patients to your practice. To be successful, it must be easily integrated into the patient experience, preferably by the hygienists or front desk professionals, who are usually the ones to have a closer relationship with the patient. There must be a reward system in place with various options and different reward levels so that patients are encouraged to refer more often. You also need to repeat the referral message in various ways such as in a practice brochure, dental bag, patient folder, business card, dental poster and a referral card.
If you have never implemented a successful referral or loyalty program, at Identity Namebrands Inc., we can help you do just that. If you are already running a referral program, we can show you how to enhance it to make it even more effective. We provide you with the marketing tools and the training to ensure a successful implementation and return on investment.
A) First, you need to choose your “Thank you” rewards
1. Gift cards (Visit your local supermarket or pharmacy. The choices are endless)
2. Branded Teeth Whitening Kits (The perfect gift for every patient!)
3. Other Giveaways (We recommend The Bargain’s Group (http://www.bargainsgroup.com). They have a wide array of options to fit every budget)
4. Monthly Draws. Choose a popular technology item and do a monthly or quarterly draw
B) Now choose your Marketing Tools for the program you wish to implement
Having the right marketing tools in place will make it easier for your staff to implement your referral program. The following tools have been proven to be effective at accomplishing these goals. In addition, we will provide you with an instruction sheet outlining the main steps to successfully implement your referral program.
|Referral Program Marketing Tools||Cost||Quantity||Size|
|Customized Thank you Cards
|Customized Referral Poster
Silver or Black
|Customized Referral Postcards||$300||1,000||3.5″x2″
|Customized Practice Brochures||$2,700||2,000||12″x9″
C) Do you need additional staff training?
One of our marketing consultants can provide your staff with customized sales training to ensure the success of your referral program. This one-day training involves coming to your office, observing how you do things, teaching your staff how to use the marketing tools thru “role-playing a typical dental visit” and making additional recommendations as necessary. Printed or digital sales materials provided. Travel costs may vary and are not included.
|Referral Marketing Tools||Cost||Quantity||Size|
|Staff Sales Training Session||$1,500||1 – Day||Your Office|
If you need help establishing or enhancing your referral marketing program, contact us!