416-619-9132

Referral Marketing Program

How to Establish an Effective Referral Program

A great internal referral program will help you attract quality patients to your practice. To be successful, it must be easily integrated into the patient experience, preferably by the hygienists or front desk professionals, who are usually the ones to have a closer relationship with the patient. There must be a reward system in place with various options and different reward levels so that patients are encouraged to refer more often. You also need to repeat the referral message in various ways such as in a practice brochure, dental kits, patient folder, we also recommend a hybrid review/referral card and poster.

If you have never implemented a successful referral or loyalty program, at Identity Namebrands Inc., we can help you do just that. If you are already running a referral program, we can show you how to enhance it to make it even more effective. We provide you with the marketing tools and the training to ensure a successful implementation and return on investment.

A) First, you need to choose your “Thank you” rewards

  1. Gift cards (Visit your local supermarket or pharmacy. The choices are endless)
  2. Branded Teeth Whitening Kits (The perfect gift for every patient!)
  3. Other Giveaways (We recommend The Bargain’s Group (http://www.bargainsgroup.com). They have a wide array of options to fit every budget)
  4. Monthly Draws. All your patients have to do is show the staff members their review to be entered into the draw. Make it fun, have them write down their name and drop it into the box/bowl.

 

Patient Loyalty Program:
We will custom design a patient loyalty card that will help you thank patients for their loyalty and trust. The program is also designed to help you collect email addresses and cell phone number for future internal marketing strategies such as email marketing and mobile marketing.

Patient Review Program:
This program is designed to improve your online reputation and credibility by helping you collect online patient reviews. Cards are selectively handed out to patients who then post reviews on your existing social media networks in order to receive their reward.

Patient Referral Program:
If asking for referrals feels uncomfortable to you and your staff, this program is for you! this card is selectively placed in the dental hygiene bad or at the reception counter for patients to take home, work or school. It will do the talking for you but it will do even better if you verbalize the same message.

It is also important to be selective with your patients. Your great patients, they need to be the ones asked for referrals and reviews. Let them know what the prize to be won is to get them motivated from the start. Our vinyl dental kits are the perfect, branded, patient giveaways you can use to gather reviews for your practice.

When is a good time to ask for  referral/review? Do so when the patient checks in or is sitting at the chair waiting for the hygienist or dentist. You will have more success doing it this way.

B) Now choose your Marketing Tools for the program you wish to implement

Having the right marketing tools in place will make it easier for your staff to implement your referral program. The following tools have been proven to be effective at accomplishing these goals. In addition, we will provide you with an instruction sheet outlining the main steps to successfully implement your referral program.

 A great marketing tool is EasyMarkit – a patient communication software that automatically emails expertly designed surveys following appointments, and instantly alerts you to any negative responses. Every appointment follow-up includes a friendly invite for patients to refer your clinic to friends and family. It uses social media and Google My Business to improve your SEO and strategically increase the number and quality of your online reviews.

Referral Program Marketing Tools Cost Quantity Size
Customized Thank you Cards
& Envelopes
$1,500 1,000 5″x8″
fold-over cards
Customized Referral Poster
& Snap-Frame
$200 1 Setup 22″x28″
Silver or Black
Customized Referral Postcards $300 1,000 3.5″x2″
Perforated
Customized Practice Brochures $2,700 2,000 12″x9″
Perforated

Dental Referral Designs, Dental Postcards, Brochures, Ads, Dental Marketing Toronto Identity Namebrands

C) Do you need additional staff training?

One of our marketing consultants can provide your staff with customized sales training to ensure the success of your referral program. This one-day training involves coming to your office, observing how you do things, teaching your staff how to use the marketing tools through “role-playing a typical dental visit” and making additional recommendations as necessary. Printed or digital sales materials provided. Travel costs may vary and are not included.

Referral Marketing Tools Cost Quantity Size
Staff Sales Training Session $1,500 1 – Day Your Office

Identity Namebrands Inc Dental Marketing, Advertising Toronto

If you need help establishing or enhancing your referral marketing program, contact us!

Call us today at 416-619-9132 or email us at sales@identitynamebrands.com

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Eringate Dental

04/06/2018

Juan-Carlos Ortiz treats you like he is treating a close friend and he will recommend only things that you really need for marketing.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
St. Clair Dental Associates

03/16/2018

Identity Brand Names has been my reliable, professional marketing company for years. They always manage to make me feel like their favorite client. They produce unique, industry specific designs that WORK and help me be seen ! Year after year...I am impressed.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Galleria Dental _ Dr. Costache

03/13/2018

I highly recommend Identity Namebrands for all your marketing projects. They have an intelligent, comprehensive approach. What sets them apart from other marketing companies is their attention to detail and willingness to merge your own ideas with their experienced feedback. Highly recommend

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Bradford Smiles Dentistry | Dr. Lehri

03/13/2018

Excellent Service, Excellent Design Team and great Finished Product with No Stress. They are simply the best !

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dentistry At Brampton Smiles| Dr. Lehri

03/13/2018

Excellent Service, Excellent Design Team and great Finished Product with No Stress. They are simply the best !

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Trejot S. Lehri Dentistry Prof. Corp.

03/13/2018

Excellent Service, Excellent Design Team and great Finished Product with No Stress. They are simply the best !

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Woodstream Dental

03/12/2018

Prompt service, knowledgeable team, great customer service. Every Marketing
idea/branding change has received positive feedback from our patients
and has brought our practice up to the next level

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Joan Chin

03/12/2018

Excellent design team, great to work with

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Steven Kranc

03/11/2018

Always pleasant to deal with

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. R Younes And Dr. G Shevket Dentistry

03/11/2018

Identity Namebrands did an absolutely amazing job on our sign. It was exactly as we discussed and delivered on time, and reasonably priced. Thank you for a wonderful work.
Highly recommended

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Oakwood Village Dental | Dr. Tannis

03/10/2018

Known them for a long time . Did projects over the years . From a trusted reliable professional company. Thanks for the website.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Father Tobin Dentistry | Dr. Pannu

03/10/2018

Great Service

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
West Humber Dentistry

03/10/2018

Great company! Very pleased with experience!

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Steven R. Bergara

03/09/2018

Great products and customer service

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Mastertax Financial Services

03/09/2018

IDENTITY NAMEBRANDS IS THE #1 CANADA

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Klausz Dental Labs

03/09/2018

I've been working with Juan-Carlos and his team for well over 10 years now and I can say with certainty that they are one of the best customer oriented companies I've ever dealt with. Their attention to detail is fantastic and they deliver on what they promise in a timely and professional manner. I look forward to working with them for may years to come. I would highly recommend them to anyone interested in promoting their practice in exciting and creative ways.Ron Klausz, Klausz Dental Laboratories, Toronto

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Ali Shakib-brookdale Dentistry

03/08/2018

Your ideas are always attractive based on what we hear from our clients

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr Shawn Monga

03/08/2018

I have been working with Identity Name Brands for a long time now. I do not view their services as a business expense but more an investment. I find that when I use their services and expertise, I come away with a product which I am happy to represent my office both in terms of attracting new patients but also retaining those I have

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Chaplin Dental

03/08/2018

Awesome all across the board

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Jenifer Dr. Garrison's Office

03/08/2018

Thank you for lowering the shipping cost. I wouldn't have paid the $30 to ship to us in VA since we're only 7 hours away. Poster looks great in our office. Thank you.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Tracy Harris

03/16/2018

Identity Brand Names has been my reliable, professional marketing company for years. They produce unique, industry specific designs that WORK and help me be seen ! They always manage to make me feel like their favorite client! Year after year...I am impressed. Thank you Juan Carlos and Foon.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Joe Lehri

03/12/2018

Awesome Marketing Specialists. I had a smooth and stress free experience with them and the final products was exactly what my team wanted ! Great Job!

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Brampton Smile Team

03/12/2018

This is a one stop Marketing and Advertising Service. From start to Finish: Excellent Service, Excellent Design Team and great Finished Product. I had a great experience
with Identity Name Brands.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dental Team Office Admin

03/12/2018

Excellent Service, Excellent Design Team and great Finished Product with No StressThey are simply the best !

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Michael Valenzano

03/11/2018

Very professional, great team, and everyone is very knowledgeable. Great Marketing ideas/products implemented , all of which have received positive feedback from all of our patients and brought the office to the next level! Thank you!

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Gokhan Shevket

03/10/2018

Identity Namebrands did an absolutely amazing job on our sign. It was exactly as we discussed and delivered on time, and reasonably priced. Thank you for a wonderful work. Highly recommended

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Karanbir Pannu

03/09/2018

Identity Namebrands did an absolutely amazing job on our sign. It was exactly as we discussed and delivered on time, and reasonably priced. Thank you for a wonderful work. Highly recommended

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Francisco Mejia

03/08/2018

IDENTITY NAMEBRANDS IS THE #1 CANADA

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Ronald Klausz

03/08/2018

I've been working with Juan-Carlos and his team for well over 10 years now and I can say with certainty that they are one of the best customer oriented companies I've ever dealt with. Their attention to detail is fantastic and they deliver on what they promise in a timely and professional manner. I look forward to working with them for many years to come. I would highly recommend them to anyone interested in promoting their practice in exciting and creative ways. Ron Klausz, Klausz Dental Laboratories, Toronto

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Ali Shakib

03/08/2018

Your ideas are brilliant as they are found attractive by my clients. Thanks

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Rommy M

03/05/2018

Juan Carlos and Engy Elmofty at Identity Name Brands we’re very knowledgeable and great to work with. I’m a very picky client and continue to be one and they have always been able to meet and exceed my detailed requests in a timely manner! Would highly recommend them and will use them for our upcoming projects!

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Sandi Stephan

03/16/2017

From print media to social media and all our marketing needs, Identity Namebrands has helped our business flourish. Everyone is extremely knowledgeable, friendly and always helpful! Amazing group of Marketing Professionals!

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Hermig Ohanian

06/16/2017

Thanks for building our website and putting the Google ad campaign up so quickly. It looks very nice. Thanks again for all your help and expediency in this matter

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Francisco Mejia

05/26/2017

I highly recommend the professional services of Identity Namebrands Inc. They offer the most effective marketing solutions in Toronto, Canada

previous arrow
next arrow
Slider
granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Eringate Dental

04/06/2018

Juan-Carlos Ortiz treats you like he is treating a close friend and he will recommend only things that you really need for marketing.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
St. Clair Dental Associates

03/16/2018

Identity Brand Names has been my reliable, professional marketing company for years. They always manage to make me feel like their favorite client. They produce unique, industry specific designs that WORK and help me be seen ! Year after year...I am impressed.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Galleria Dental _ Dr. Costache

03/13/2018

I highly recommend Identity Namebrands for all your marketing projects. They have an intelligent, comprehensive approach. What sets them apart from other marketing companies is their attention to detail and willingness to merge your own ideas with their experienced feedback. Highly recommend

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Bradford Smiles Dentistry | Dr. Lehri

03/13/2018

Excellent Service, Excellent Design Team and great Finished Product with No Stress. They are simply the best !

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dentistry At Brampton Smiles| Dr. Lehri

03/13/2018

Excellent Service, Excellent Design Team and great Finished Product with No Stress. They are simply the best !

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Trejot S. Lehri Dentistry Prof. Corp.

03/13/2018

Excellent Service, Excellent Design Team and great Finished Product with No Stress. They are simply the best !

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Woodstream Dental

03/12/2018

Prompt service, knowledgeable team, great customer service. Every Marketing
idea/branding change has received positive feedback from our patients
and has brought our practice up to the next level

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Joan Chin

03/12/2018

Excellent design team, great to work with

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Steven Kranc

03/11/2018

Always pleasant to deal with

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. R Younes And Dr. G Shevket Dentistry

03/11/2018

Identity Namebrands did an absolutely amazing job on our sign. It was exactly as we discussed and delivered on time, and reasonably priced. Thank you for a wonderful work.
Highly recommended

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Oakwood Village Dental | Dr. Tannis

03/10/2018

Known them for a long time . Did projects over the years . From a trusted reliable professional company. Thanks for the website.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Father Tobin Dentistry | Dr. Pannu

03/10/2018

Great Service

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
West Humber Dentistry

03/10/2018

Great company! Very pleased with experience!

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Steven R. Bergara

03/09/2018

Great products and customer service

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Mastertax Financial Services

03/09/2018

IDENTITY NAMEBRANDS IS THE #1 CANADA

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Klausz Dental Labs

03/09/2018

I've been working with Juan-Carlos and his team for well over 10 years now and I can say with certainty that they are one of the best customer oriented companies I've ever dealt with. Their attention to detail is fantastic and they deliver on what they promise in a timely and professional manner. I look forward to working with them for may years to come. I would highly recommend them to anyone interested in promoting their practice in exciting and creative ways.Ron Klausz, Klausz Dental Laboratories, Toronto

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Ali Shakib-brookdale Dentistry

03/08/2018

Your ideas are always attractive based on what we hear from our clients

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr Shawn Monga

03/08/2018

I have been working with Identity Name Brands for a long time now. I do not view their services as a business expense but more an investment. I find that when I use their services and expertise, I come away with a product which I am happy to represent my office both in terms of attracting new patients but also retaining those I have

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Chaplin Dental

03/08/2018

Awesome all across the board

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Jenifer Dr. Garrison's Office

03/08/2018

Thank you for lowering the shipping cost. I wouldn't have paid the $30 to ship to us in VA since we're only 7 hours away. Poster looks great in our office. Thank you.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Tracy Harris

03/16/2018

Identity Brand Names has been my reliable, professional marketing company for years. They produce unique, industry specific designs that WORK and help me be seen ! They always manage to make me feel like their favorite client! Year after year...I am impressed. Thank you Juan Carlos and Foon.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Joe Lehri

03/12/2018

Awesome Marketing Specialists. I had a smooth and stress free experience with them and the final products was exactly what my team wanted ! Great Job!

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Brampton Smile Team

03/12/2018

This is a one stop Marketing and Advertising Service. From start to Finish: Excellent Service, Excellent Design Team and great Finished Product. I had a great experience
with Identity Name Brands.

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dental Team Office Admin

03/12/2018

Excellent Service, Excellent Design Team and great Finished Product with No StressThey are simply the best !

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Michael Valenzano

03/11/2018

Very professional, great team, and everyone is very knowledgeable. Great Marketing ideas/products implemented , all of which have received positive feedback from all of our patients and brought the office to the next level! Thank you!

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Gokhan Shevket

03/10/2018

Identity Namebrands did an absolutely amazing job on our sign. It was exactly as we discussed and delivered on time, and reasonably priced. Thank you for a wonderful work. Highly recommended

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Karanbir Pannu

03/09/2018

Identity Namebrands did an absolutely amazing job on our sign. It was exactly as we discussed and delivered on time, and reasonably priced. Thank you for a wonderful work. Highly recommended

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Francisco Mejia

03/08/2018

IDENTITY NAMEBRANDS IS THE #1 CANADA

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Ronald Klausz

03/08/2018

I've been working with Juan-Carlos and his team for well over 10 years now and I can say with certainty that they are one of the best customer oriented companies I've ever dealt with. Their attention to detail is fantastic and they deliver on what they promise in a timely and professional manner. I look forward to working with them for many years to come. I would highly recommend them to anyone interested in promoting their practice in exciting and creative ways. Ron Klausz, Klausz Dental Laboratories, Toronto

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Ali Shakib

03/08/2018

Your ideas are brilliant as they are found attractive by my clients. Thanks

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Rommy M

03/05/2018

Juan Carlos and Engy Elmofty at Identity Name Brands we’re very knowledgeable and great to work with. I’m a very picky client and continue to be one and they have always been able to meet and exceed my detailed requests in a timely manner! Would highly recommend them and will use them for our upcoming projects!

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Sandi Stephan

03/16/2017

From print media to social media and all our marketing needs, Identity Namebrands has helped our business flourish. Everyone is extremely knowledgeable, friendly and always helpful! Amazing group of Marketing Professionals!

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Dr. Hermig Ohanian

06/16/2017

Thanks for building our website and putting the Google ad campaign up so quickly. It looks very nice. Thanks again for all your help and expediency in this matter

granite-alberta-products-colors-170x170
WHAT OUR CLIENTS SAY ABOUT US
Francisco Mejia

05/26/2017

I highly recommend the professional services of Identity Namebrands Inc. They offer the most effective marketing solutions in Toronto, Canada

previous arrow
next arrow
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