Dental, Medical & Spa Branding Experts!
Branding your dental, medical or spa business is by far one of the most important aspects of your marketing strategy. Regardless of whether your business is a start-up that needs to be established or an existing business you’re looking to grow its market share by introducing new services, having an effective branding strategy gives you a major edge in the ever increasing competitive dental, medical or spa markets. But… what exactly does “branding” mean? How does it affect a small business like yours?
At Identity Namebrands Inc., we understand that branding is the foundation that every small business needs, in order to be successful. Simply put, your brand is your promise to your customer. It tells them what to expect from your product or service and differentiates you from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry, or the experienced, trusted professional who is always above the benchmark? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based, to some extent, on what your target customers want you and need you to be. In essence, you are the brand and it is our job to make sure that your corporate identity represents your values, vision and commitment to quality and excellence. When a brand captures that, it is a powerful marketing tool; otherwise, it is just an image.
The foundation of your brand is your logo. Your website, packaging and promotional materials – all of which should integrate your logo – communicate your brand, or who you are. At Identity Namebrands Inc. we work very hard to develop a strong brand for your business and enhance it as necessary to help you adapt to market changes. With our dental, medical and spa expertise, we are very capable of building your Brand Strategy, which consists of the ‘how’, ‘what’, ‘where’, ‘when’ and ‘to whom’ you plan on communicating and delivering your brand messages. Consistent, strategic branding leads to a strong Brand Recognition, which builds Brand Equity and translates into an added value for your company’s products or services. This allows you to charge more for your brand than what identical, unbranded products command.
As your brand marketing experts, we pride ourselves on making the branding procedure simple for you. We do this by taking the time to understand your needs, providing you with the very best in design, innovation and exceptional customer service. We know that sometimes it can be challenging and stressful, but definitely worthwhile at the end. We stand by your side from start to completion!
Logos are essential for effective marketing!
At Identity Namebrands Inc., we know the important role a logo plays in the success of your business. We understand that the logo is the main identifier of your brand. Every Business owner aims to reach the state where people recognize the business by simply seeing its logo. This can only happen if you create a logo that perfectly matches and reflects your business identity. Your logo must capture the essence and professionalism of your business; it has to make a strong emotional statement about your business. Whether you’re a dental, medical or spa professional, with our expertise, we will help you create a strong, attractive and expressive logo for your business that will connect emotionally for the longest time possible. After developing the logo, and with the appropriate marketing tools, your business will be re-energized and positioned to undergo remarkable market growth.
Stationeries are crucial for developing an identity for your business!
Your stationery should mainly include Business Cards, Letterheads and Envelopes. At Identity Namebrands Inc., however, we’ve added other items that we think are very important to your practice. We can provide you with Patient Appointment Cards, New Patient Folders, Referral Cards and Practice Brochures. According to your needs and your patients’ expectations, we design your requested items in an interesting way and with a similar feel & look to them, which is consistent with your branding strategy. The consistency in your logo and stationary is important to build a unified and persistent identity for your brand.